STC General Trading Co., Ltd, a fully government-owned company, popularly known to the public as STC, is one of the leading trading organizations in Sri Lanka for over three decades STC has continued to transact business in importing and distributing a wide range of consumer products. Supplies relating to Agricultural Implements, Electrical & Electronic Supplies, Household Goods & Miscellaneous Items, Laboratory Equipment & Chemicals, Machinery & Self-Reliance Projects, Office Equipment & Stationery, and Recreational Items & Sports Goods are distributed island wide through STC's showrooms, Sales Promotion staff, and its General and Franchise dealers.

Mawbima Lanka Foundation is a "not for profit", Limited Liability Association registered under the Companies Act No.22 of 1982. The association strongly believes that the objective of building a formidable and sustainable National Economy will only be achieved by strengthening the local industries which is directly attributed to consumption culture of the people. As such the strategic approach of this program is directed at creating to consumption culture where people are proud and give preference to consume locally manufactured products.

In this exercise accreditation of locally manufactured products will be used as a promotional tool and thereby build up the confidence of the people towards locally manufactured products. The key strategy is to launch a National level advertising and public relations campaigns and grass root level mass mobilization campaigns based on Patriotic Marketing Concepts.