There are many types of label printing methods practiced at Phoenix.

This is the most traditional way of labeling. An art work will be printed on a sticker which will be pasted on the relevant product.

In this method, the labels are printed on a film and thereafter inserted outside the container or bottle and sent through a heat tunnel to shrink tightly to match the shape and size of the product. The labels, or so called 'Sleeves' can cover the product in full 360 degrees from top to bottom.

Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas.

Screen printing is also a stencil method of print making in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. It is also known as silkscreen or serigraph.

Pad printing is a printing process that can transfer a 2 -D image onto a 3 -D object. This is accomplished using an indirect offset printing process that involves an image being transferred from the printing plate via a silicone pad onto a substrate (surface to be printed). Pad printing is used for printing on otherwise impossible products in many industries including medical, automotive, promotional, apparel, electronics, appliances, sports equipment and toys. It can also be used to deposit functional materials such as conductive inks, adhesives, dyes and lubricants.

Hot stamping is a dry printing method in which a heated die and foil are used to apply graphics to a surface. It's a straightforward process, a die is mounted and heated and a Foil is positioned above the material to be imprinted. A combination of heat, dwell time, pressure and stripping time will control the quality of the stamp.

The process of transferring images to a large variety of products without messy inks by-products or screens is possible with Heat Transfer Technology. The process is comparatively fast.

As mentioned above there are many traditional ways of label printing. The common problems with these label printing methods are the lack of attractiveness, peeling, wrinkling and the poor picture and text quality. Moreover, these methods are not time and cost effective.

This is where in-mould labelling technology introduces a competitive advantage. Quick and cost efficient, it offers unmatched quality and durability, adding value to our clients' brands and products.

In-mould labelling was first brought to South Asia by Phoenix industries. The process involves embedding the label into the product during manufacture. The label cannot then be removed from the surface and what comes out of the machine is the final product.

With this introduction of technology, the packaging market has moved towards creating a novel era of innovative packaging solutions. A special polymer material is used for this manufacturing process. For the in-mould labelling process we use fully automated, high-speed machines with robotic arms. This further enhances the efficiency and effectiveness of the process.